I had to visit the first and foremost Cadbury factory for an operations management class a couple of weeks ago. They have set up this visitors program called Cadbury World which I imagine is similar to Hersheys visitors center. After distracting you from the wait in line with jugglers, shoving you through a bunch of boring exhibits telling you how chocolate is made, going through the very boring history of Cadbury, a short tour of the factory, then some technology enhanced exhibits turning your photo into a piece of chocolate with an accompanying wannabe its a small (chocolate) world "ride", they have you exit into the so called wholesale store. They expect that by then you are hungry, brainwashed and psychologically addicted to chocolate and that you will spend a couple hundred pounds on cadbury products.
It worked. I bought beki a 1 kilogram (2.2 pounds) chocolate bar because I couldn't afford the 5 kilo one they also had for sale. You can see it is worth about 1 THIGH.
Upon seeing this, John Tyler had to get in on the action as well.
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